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MultiChoice Africa x African Storytelling: How Local Content Shapes Local Culture

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African Storytelling Multichoice Africa

As Africa marks Africa Month in May, attention turns to telling our story from our perspective, rooted in African culture. But how does culture evolve?

Many things we now call “cultural” started as new ideas, songs, customs, and stories that resonated with people and became timeless expressions of identity.

From Content to Culture

A recent example of how local content shapes culture is Afrobeat musician Davido’s recent acknowledgement of veteran highlife singer Bright Chimezie as the inspiration behind his song “With You,” featuring Omah Lay. He credited Chimezie’s track “Because of English” as the creative source. Davido not only honours the past but also bridges generations, showing how contemporary music continues to evolve from deep cultural roots.

Or consider Tinsel, which redefined Nigerian television with over 4,000 episodes since 2008, introducing high production standards that inspired an entire generation of Nollywood creators. Similarly, The Johnsons has become a household name for its humorous, relatable portrayal of everyday Nigerian family life.

Dance group Westsyde Lifestyle rose from Lagos streets to global stages, performing in viral music videos for stars like Davido and Burna Boy, helping spotlight Nigerian dance culture worldwide.

Across fashion and music, Nigerian talent like Burna Boy, Ayra Starr, Tems, Lisa Folawiyo, and Kenneth Ize are shaping global trends, proving that local creativity resonates far beyond our borders.

This creative wave isn’t accidental; it’s a reflection of a continent leaning into its own identity.

Local Pride, Lasting Impact

From Lagos to Lusaka, Nairobi to Kigali, audiences are embracing content that mirrors their world. And as demand grows, so does investment in quality, storytelling, and industry infrastructure.

At the heart of this movement is MultiChoice, whose platforms, including Africa Magic, Showmax, and the MultiChoice Talent Factory (MTF), continue to nurture the next generation of African storytellers, elevate production standards, and ensure African stories are told with authenticity and pride.

That commitment was powerfully reaffirmed at the recently concluded Africa Magic Viewers’ Choice Awards (AMVCA), where Africa’s leading creatives were celebrated not just for entertainment but for their role in shaping Africa’s cultural narrative. The night was a reflection of how far African storytelling has come and how far it can go.

The recent AMVCA win for Everything Light Touches, produced by MTF alumni Olamide Oshodi-Glover and Morenikeji Uka, stands as a powerful testament to the rising influence of African cinema and the impact of the MultiChoice Talent Factory (MTF). Their achievement not only celebrates storytelling rooted in cultural heritage but also underscores how MTF continues to shape a new generation of filmmakers making waves on the continent and beyond.

That same legacy of nurturing talent was on full display at the recent MTF graduation ceremony in Lagos, where a new class of West African filmmakers showcased original short films. Among them was Winner Achimugu, whose exceptional work earned her the Best Student award, and with it, a coveted place at the New York Film Academy. Her journey alongside past winners reflects the very heart of MTF’s mission: empowering young storytellers to bring African narratives to global screens.

From my Flatesmates and their comedic chaos to the gripping suspense of Ajoche and the layered family drama in Battleground, African content is doing more than entertaining. They are preserving culture, connecting generations, and inspiring a deep sense of pride. Sparking conversations and connecting generations.

A Future Written by Us

Television has become a driver of culture. It preserves our history, projects our dreams, and shows us to the world as we truly are.

As Africa Month unfolds, one thing is clear: African stories, told by Africans, are not just capturing attention; they’re commanding respect. Nigeria’s growing cultural confidence is empowering the next generation of storytellers, and the world is watching.

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Meet the BBNaija Season 10 Gents: Ambition, Swagger, and Unfiltered Energy

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Just when fans were still unpacking the bold energy the ladies brought on Saturday night, Big Brother Naija doubled the tension with the arrival of the guys on Sunday.

From smooth talkers to deep thinkers and multi-talented creatives, these housemates didn’t come to play. The house is now officially full, and the game is wide open.

Kayode Olatunde “Rooboy” (30): Outgoing, energetic, and deeply loyal. After losing his mom (his biggest supporter), he turned grief into impact. Blunt and real, he’s here to be bold and win.

Koyinsola Samod Sanusi “Koyin” (21): Model, entertainer, and fashion-forward party starter. He’s known for his style, charisma, and dancing energy. Expect boldness and drama.

Daniel Olatunji “Danboskid” (25): Model and actor with grit. From working construction in 2018 to winning Mr. Ideal Nigeria 2024, he is focused, strategic, and ambitious.

Oghenetega Eritomi “Otega” (33): Software developer turned creative. He cooks, writes, paints, and photographs. Quiet and introspective, he’s bringing his thoughtful mind into the game.

Ayomide Jason James “Jason Jae” (29): Performer and music creator. Dropped out of university and stepped back from music, but now he’s back, charismatic, charming, and fun.

Bright Mbata “Bright Morgan” (28): Actor with a grounded presence. Worked with Nollywood legends and values loyalty and emotional intelligence. He also claims to be honest and ambitious.

Arinze Ekwenem “Denari” (27): Christian pantheist, loyal and thoughtful. Fluent in accents and quiet in presence, but solid in intention.

Unekwuojo Ameh “Kuture” (27): A creative who is a fashion designer, interior decorator, and drummer. OG energy from Ajegunle grit. He speaks bluntly and stands out.

James Mensan–Awaji “Mensan” (29): A lawyer, storyteller, and fashion enthusiast from Port Harcourt. Funny, authentic, and energetic, with an undeniable presence.

Kayode Oladele “Kaybobo” (26): University of Memphis grad and summa cum laude scholar. Athlete, poet, volunteer, proud, strategic, and multi-talented.

Victory Okokon “Victory” (28): Writer and activist with a love for community. Thoughtful, bold, and driven by principles of equality.

Faith Adewale “Faith” (25): Medical doctor and AR creator trained abroad. Blends science, tech, and creativity. Analytical, voice-driven, and global-minded.

Oluwakayinkunmi Ajibade “Kayikunmi” (25): Banker and streetwear brand boss. Mischievous, loud, and fashion-forward.

Kolapo Omotosho “Kola” (29): Canada-based Quality Analyst with calm confidence. Fashionable, charismatic, and quietly commanding. Soft-spoken but memorable.

With all thirty housemates now inside the Big Brother Naija house, the mix is already sparking reactions online, and this is just the beginning. Expect big personalities, real conversations, and serious competition.

Tune in daily on the BBNaija Channel (GOtv Ch. 49 / DStv Ch. 198) or stream on Showmax to catch every twist, task, and table-shaking moment.

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Meet Big Brother Naija Season 10 Female Housemates

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Big Brother Naija Season 10

The Big Brother Naija Season 10 house is officially open, and what a way to kick off a milestone season.

Saturday’s live show introduced us to the ladies, and let’s just say: vibes were served, edges were snatched, and the energy is already lit. With a theme like “10/10,” the pressure is high, and these queens already look prepared to serve us what we’ve been waiting for.

From a DJ who’s rocked global stages to a lawyer-chef who cooked her way through school, a Vogue-featured model turned TEDx speaker, and a hype queen who beat a health scare to live loud, the cast is stacked with real grit and real fire.

Let’s meet the women already shaking the game:

Nicole Simon (Gigi Jasmine), age 31, is bringing global heat. A Nigerian-American DJ, storyteller, and single mom, she’s here to shift culture with brains, beats, and boldness.

Ifeyinwa Okafor (Ivatar), age 37, a TV host and supermom with cross-cultural flair from South Africa and Nigeria, is bringing experience, raw honesty, and that veteran entertainment energy.

Elizabeth Oloruntola (Zita), age 24, is a makeup artist, product photographer, and proud hype queen. She’s creative, unpredictable, and fully unapologetic.

Sonia Amako (Big Soso), age 28, is a chef, lawyer, and charity founder who hustled her way through school. She’s got Northern roots and a no-nonsense mindset.

Farida Sultana Auduson (Sultana), age 26, is a plus-size model and beautician with pageant finesse. Eccentric, curious, and full of heart, she’s here to shake norms and vibe.

Ayomide Iwasokun (Mide), age 23, Mide Age 23 is the sharp-tongued, vibe-checking friend every girl gang needs. Intuitive, unfiltered, and full of depth, she’s here to clock what others won’t.

Precious Ashiogwu (Dede), age 23, is loyal, focused, and fiercely competitive. She bought her mom a house, and she’s here to win hearts and maybe the prize, too.

Doris Okorie (Doris), age 34, is a radio girl and actor with energy that fills a room. Loud, loyal, and just the right kind of chaotic, she’s ready to stir the pot.

Josephine Iwoh (Joanna), age 21, is the phoenix of the season, a pageant queen, a model, and an unshakeable force. She’s here to own her space, runway style.

Esther Georgewill (Isabella), age 29, is the sweet-but-sharp mom balancing hustle, motherhood, and honey-coated clapbacks.

Opeyemi Ayanwale (Imisi), age 23, is a gospel-voiced fashion designer. She’s soft, strong, and not to be underestimated.

Thelma Lawson, age 27, is a skincare boss and single mom who walks with glam, grit, and zero tolerance for nonsense.

Ibifubara Davies (Ibifubara), age 28, is a psychologist-turned-techie with vibes, voice, and vulnerability. She’s all brains and subtle spice.

Sabrina Idukpaye (Sabrina), age 32, is a global blend of brains, beauty, and boldness. A Vogue alum and TEDx speaker with a story to tell and space to take.

Uchenna Ekwe (Tracy), Age 27, is a firecracker with layers. A little chaotic, very real, and just looking to breathe, vibe, and maybe shake things up a little.

And this is only the beginning.

With the ladies already lighting up the house and the gents stepping in this evening, the real game is just getting started. Fights? Flings? Fire friendships? Buckle up; this season promises 10/10 drama, 10/10 vibes, and 10/10 chaos.

Don’t miss the second launch show this Sunday, 27th July 2025! Catch it live on Africa Magic Showcase (GOtv Ch. 8 / DStv Ch. 151), Africa Magic Family (GOtv Ch. 7 / DStv Ch. 152), and 24/7 broadcast on the BBNaija Channel (GOtv Ch. 49 / DStv Ch. 198)  and Showmax.

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Big Brother Naija Season 10: Reality TV Fan Starter Pack

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Big Brother Naija Season 10

The moment we’ve all been waiting for is finally here. Big Brother Naija Season 10 is about to start, and we are not ready for the chaos that’s about to unfold. After 9 seasons of absolute madness, heartbreak, love triangles, and enough drama, Biggie is back with what promises to be the most explosive season yet.

Whether you’re a day-one fan who’s survived every twist, task, and gbas gbos, or you’re that person who swore never again but somehow always ends up fully invested, welcome back. This season is about to test your emotional limits in ways you didn’t know were possible.

But before you dive headfirst into this beautiful mess, you need to be prepared. Watching BBNaija without a plan is like showing up to JAMB without your pencil, a disaster waiting to happen.

So, here’s your ultimate fan survival guide to make sure you don’t just watch this season, you experience it.

DStv/GOtv Subscription: This is absolutely non-negotiable. Your primary gateway to all the live action, diary sessions, and those unmissable Saturday night parties. If you’re serious about BBNaija, don’t play yourself, renew your subscription now!

Your Ride-or-Die Community: Let’s be real, these housemates can be a lot. You’re going to need your people to vent to when someone does something unhinged. Whether it’s your WhatsApp group, Twitter mutuals, or that one friend who gets just as invested as you do, make sure your support system is ready.

Multiple Backup Options: Life happens, NEPA might disappoint you, the weather could mess with your signal, or you might be stuck at work during a major showdown. That’s where DStv/GOtv Stream and Showmax become your lifesavers; you’d never miss a second of the drama, no matter where you are.

Unlimited Data: This is also very important. You need enough data to stream when you’re on the go, engage in all the hot takes on social media, keep up with live updates and trending topics, share those perfect reaction memes and, most importantly, vote for your favourites.

Voting Power Pack: Get familiar with the voting platform now. Because when your fave is up for eviction, panic sets in fast. Set reminders, learn the ropes, and have your voting fingers ready. Their survival could depend on you.

Pain Relief Essentials: Stock up on paracetamol/Panadol because the drama and stress these housemates will put you through is real. Your head will thank you later when someone makes a particularly questionable decision.

So there you have it, your complete BBNaija Season 10 survival kit. The drama will be intense, the alliances unpredictable, and the gbas gbos? Unmatched. But with your starter pack locked and loaded, you’re ready to laugh, scream at your screen, and argue with strangers online like a true fan.

Mark your calendar, gather your crew, top up that data, and whatever you do, don’t miss the two-day premiere event on July 26th and 27th on Africa Magic Family (GOtv Ch. 7 / DStv Ch. 154) and Africa Magic Showcase (GOtv Ch. 8 / DStv Ch. 151).

This isn’t just another season. It’s Big Brother Naija Season 10, and it’s about to be legendary.

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